WHAT IS THIS SETTLEMENT ABOUT?
A lawsuit pending in the Superior Court of California County of Santa Barbara (“Litigation”) may affect your rights. The Litigation alleges that Amplify, Ltd. (“Defendant” or “Amplify”) advertises certain cosmetic products, including the Microstem Shampoo, Microstem Conditioner, Microstem Hair Stimulation Serum, Stem Cell Shampoo, Stem Cell Conditioner, Cel MD Microstem Hair Thickening Mask, Advanced Hair Supplement, Nail Serum, Brow & Lash Booster, Nail Formula, Protective Skin & Lip Moisturizer, Complete Collagen + MCT, SPF 30 Skin Moisturizer, Stem Cell Face Mask, Neck & Decolletage Cream, or Nail & Cuticle Oil (“Covered Products”) in a false, misleading, and deceptive manner. In particular, the Litigation alleges that marketing claims related to hair growth, hair loss prevention, the presence of stem cells in the products, skin tightening, and other claims regarding the products are deceptive. The Complaint alleges that Amplify’s conduct amounts to breach of implied and express warranty, unjust enrichment, and violates the California Consumers Legal Remedies Act, Cal. Civ. Code. § 1750 et. seq., the California Unfair Competition Law, Cal. Bus. & Prof. Code. § 17200 et seq., and the California False Advertising Law, Cal. Bus. & Prof. Code § 17500. Amplify denies the allegations in the Litigation, denies any wrongdoing, and denies that the claims against it in the Litigation are appropriate for class treatment, as opposed to arbitration on an individual basis. The Court has not ruled in favor of Plaintiff or Defendant. The parties instead agreed to enter into a settlement agreement.